Driving traffic & results

Elite is a transport & logistics recruitment agency. Elite has a dual purpose, appealing to both employers & employees as an efficient agency that values high-quality service. They came to us with a dated brand and inconsistent social media platforms. Tired of overpriced traditional job boards, they wanted to explore social media’s potential as a channel to reach and resonate with their audience more directly.

branding
strategy
blog creation

The Brief

Create a modern, recognisable recruitment brand for Elite that appeals to both employers and employees. Tired of overpriced traditional job boards, they wanted a business rebrand and to explore social media’s potential as a channel to reach and resonate with their audience more directly.

About the Project

Elite are a knowledgeable, helpful and professional recruitment brand. While they may be younger than their competitors across the North West, they’re reliable and proactive attitude positions them at the forefront of logistics and transport recruitment. They wanted their online presence to reflect this in their brand, social media content and paid social ads.

What We Did

First up, we rebranded. We established new brand guidelines, including a tone of voice, colour palette and visual style. We designed a range of branded marketing materials including outdoor banners, business cards, coffee mugs and other goods. Working in line with their internal processes, we created bespoke editable job recruitment templates for the Elite team to easily use on a daily basis, this ensures a consistent brand through the consumer journey.We helped Elite to audit and update their social media channels. We ensured visuals were consistent and business information was clear.

Next up, we wanted to raise awareness of the Elite brand across social media. We worked towards a three month strategy, creating both organic content and paid ads for Elite’s Facebook and Instagram. So far, we have seen an increase in followers,engagement,website visits and app downloads. The brand overhaul and consistent social media activity has elevated Elite, it stands out amongst competitors and has created a new sense of momentum amongst staff. We’re currently managing Elite’s Facebook & Instagram, working closely with them to develop a cohesive customer journey.

68%

Increase in Social Audience Growth

466.6%

Increase in Social Impressions

482.8%

Increase in Social Engagements

251%

Increase in Social Post link clicks

Results & Stats

Results have been phenomenal and within 2 months of Just Bee Social posting relevant organic content that resonates with their target audience and running paid social AD campaigns on their behalf have seen an increase in new website visitors to their website and landing pages. Elite have been able to reduce overall costs within their marketing by 35% by working with us to create a strong brand, a clear strategy and plan of action.