Launching A Brand On Social Media

Stonebrook Mortgages was a brand new mortgage advice company looking to launch online. They came to us as a brand new business looking for expert help to bring their brand to life. They already had a logo but the rest was a blank canvas, we worked with them to develop a brand that would resonate online. Once the brand was established we moved onto social media creating organic content designed to engage their audience and drive traffic to their website.

branding

The Brief

Create an honest, approachable professional brand for Stonebrook Mortgages that would translate across social media. Less sleaze, more ease. Less corporate, more class.

About the Project

Stonebrook Mortgages are a new mortgage & protection advice company, they wanted to launch their brand and position themselves in the market as modern, straightforward advisors as opposed to jargon-drenched corporate competitors.

What We Did

To support Stonebrook’s launch we developed a full brand based on their logo and vision. We created brand guidelines, including a tone of voice, colour palette and visual style that they felt accurately represented them. We designed branded marketing materials including flyers, pop-up banners and business cards.

Once the brand was established, we knew it was a priority for Stonebrook to get active on social media. They wanted to raise awareness of their brand. Working to a three month strategy, we created organic content and paid ads for Stonebrook’s Facebook and Instagram.We continue to co-manage the platforms alongside the Stonebrook team.

71%

Increase in Social Audience Growth

1.8K%

Increase in Social Impressions

1,585%

Increase in Social Engagements

357%

Increase in Social Post link clicks

Results & Stats

Results have been impressive, through 6 months of organic tactics Just Bee Social have been able to grow Stonebrook’s audience and position them as experts in the field. A mixture of static graphics, animated graphics, videos & reels alongside an industry-driven hashtag strategy has been key in organically reaching a relevant audience