What is branding and why is it important? 

What is branding? Put simply, branding is how businesses distinguish themselves from each other, it’s how consumers identify a particular business.   Where Branding Began Over the years, the meaning of “branding” has evolved. Way back in the 19th century, packaged goods were on the rise, competition was heating up and business owners distinguished their products with a… Read more »

Content Calendars

Planning your business’ social media content  Planning content for social media is not an easy task. There are many factors that need to be taken into consideration like the time of the day, the type of content, and the audience.  A social media content calendar can help you in this process by providing a framework… Read more »