What is branding and why is it important?
What is branding? Put simply, branding is how businesses distinguish themselves from each other, it’s how consumers identify a particular business. Where Branding Began Over the years, the meaning of “branding” has evolved. Way back in the 19th century, packaged goods were on the rise, competition was heating up and business owners distinguished their products with a… Read more »
Creating a buzz around your brand
The size of your business no longer matters when it comes to social media, the smallest of companies can boost their business by investing time into their online presence. Not using social media to market your products or services, or utilising it ineffectively, can result in a negative impact on your business and as a… Read more »
Content Calendars
Planning your business’ social media content Planning content for social media is not an easy task. There are many factors that need to be taken into consideration like the time of the day, the type of content, and the audience. A social media content calendar can help you in this process by providing a framework… Read more »