WHAT ARE PAID ADS?
When we say paid ads, we’re referring to Google Ads and Facebook Ads.
Google Ads are the results that appear at the top of the page when a user has searched a certain term, they’re marked as “ad”. There is a maximum of 4 ad placements on 1 search. Google Ads can appear to a user if they have searched the specific keywords you have allocated to the ad and if you have enough budget to outrank competitors for those keywords.
Facebook ads are the ads a user sees while they’re scrolling through Facebook or Instagram. Facebook’s vast amount of user data means that ad targeting can be specific, you can target age, location and job roles meaning you’re reaching your target audience and avoiding budget wastage.
Both ad types have the option to use a pay-per-click model, this means that you pay only if the user takes the action you want i.e. a click to your website.
WHO ARE PAID ADS FOR?
Paid ads are for businesses who want to reach out to their target audience rather than waiting for the audience to find them. Yes, paid ads are an investment, but their ROI makes it worthwhile.
They’re an opportunity to raise brand awareness, generate leads and drive traffic to specific places.
BENEFITS OF PAID ADS FOR YOUR BUSINESS
Amplify your reach
Maximise your budget
Enhance your targeting
Boost brand awareness
Drive traffic to your website
Gather market insights
WORK WITH JUST BEE SOCIAL TO DELIVER PAID ADS
As a social and digital agency we can create ads, serve them to your desired audience and report on performance. Schedule your free 30-minute discovery call to talk about paid ads for your business.