Artificial Grass Direct is an online artificial grass superstore, supplying grass across the UK. They currently stock a variety of products to suit the customer’s needs, including pet, quality and luxury ranges.
Manage social platforms for Artificial Grass Direct showcasing product lines and building customer loyalty.
Working with the agency to understand the client, their relationship and what they were looking to achieve, we created a six month social-led strategy with support from other digital channels Google PPC and email marketing to increase the client’s brand awareness and website traffic.
First off we did a visual identity update to add some product range icons and stamps to utilise across Artificial Grass Direct’s social media.
For organic content creation we posted user-generated content showcasing the products in-situ. For paid advertising, we ran brand awareness ads promoting the free samples through Facebook, Instagram and Google to drive traffic to the website. From there we ran a dynamic retargeting ad and created an email sequence to encourage purchases.
*Stats based on four months of digital activity
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