Woman baking cookies for her bakery business

National Cookie Day

Using Instagram to promote your online bakery business

National Cookie Day is a day to celebrate all things sweet and baked. The day, which falls on December 4th every year, is the perfect opportunity for online bakery businesses to showcase their products and attract new customers. With the help of Instagram, your bakery can take full advantage of National Cookie Day and promote your business in an engaging and creative way. Here are some tips on how to use Instagram to promote your online bakery business on National Cookie Day.

Make their mouths water with delicious photography

Make sure that your products look as good as they taste! High-quality photography is key in showcasing your products and getting your audience excited about them. Make sure that your photography is professional and showcases your products in the best light to get their tastebuds tingling. Use props such as milk, coffee or decorations to complement your cookies and make them look even more appetising.

Show recipes and decorating ideas

Your audience is not only interested in the finished product but also in how they can use your baked goods in their own creations. Share some ideas for using your baked goods in recipes or projects of their own and encourage them to share their own ideas with you using your own hashtag. If you sell plain cookies or cookie cutters then be sure to share videos of the decorating process and ask your audience for ideas of what you could decorate next. This will not only engage your audience but also give them new ideas to use your products in different ways.

Show the process

Showing the process of your baking journey will give your audience an insight into how your products are made. Make use of Instagram reels to show your ingredients being put together and your products being baked. This will make your audience feel involved in the process and get them excited about the end result.

Packaging videos

A recent trend across Instagram and TikTok is packaging videos, where businesses showcase how they package their products in a creative and unique way. Keep up with this trend by filming your own videos and including branded props and packaging materials to build brand awareness. This is a great way to showcase your brand identity and create a memorable experience for your customers.

Collaborate with influencers

Influencers are a powerful tool in promoting your business on Instagram. Send your products to influencers in exchange for a kind review or unboxing video to showcase your products in all their glory. Make sure that any influencers you send products out to have a relevant audience to ensure you’re getting seen by the right people. For example, as an online bakery, you would want to send your products out to foodie influencers or influencers that promote the perfect night in.

In conclusion, Instagram is a great tool for online bakery businesses to showcase their products and attract new customers. You can promote your business in an engaging and creative way that will leave your audience craving for more.

Need help with your social media?

Just Bee Social is a creative agency that puts content first. Get in touch to see how we can help build your brand awareness on social media.