Twas the month before Christmas, and all through the business, not a creature was stirring, not even the marketing executive. The website was quiet, with no new blogs in sight, and the social media accounts were neglected with no updates that night….
Awful adaptations aside, As the holiday season approaches, it really is important for food businesses to come up with creative marketing ideas to capture the attention of customers and generate sales. While food and drink make an important part of the day, avoiding marketing campaigns aimed towards the more festive of us could mean a loss of potential revenue before the quieter winter months.
If you haven’t yet got a Christmas campaign strategy for your food business, we’ve put together five ideas for your food business that are sure to get tummies grumbling:
Run a 12 Days of Christmas Campaign
One effective way to promote your products during the holiday season is to run a 12 Days of Christmas campaign. Each day leading up to Christmas, showcase a different product or offer a special promotion exclusively to your email list or social media followers. This campaign creates a sense of anticipation and excitement that can encourage customers to make repeat purchases.
Create a Christmas Mascot
You’ve heard of Kevin the Carrot right? Why not make your own Christmas mascot and use him or her to showcase your products. You can use your new mascot for video advertising, social media posts and more. If you’ve got a larger budget to play with, why not take inspiration from Irn Bru or Asda and use a mascot that’s already well known to reach audiences far and wide – but make sure that you have the correct permissions.
Get Involved in the Festivities
Christmas time is the perfect time for people to spend the longer nights at home baking, or hosting family and friends nights with nibbles. Why not showcase your products cleverly with photography and videos as part of an experience. You could create some ideas for a ‘bring a board’ night using your products or film a recipe tweaked slightly to work with your product.
Create a Gift List
If your products are gift worthy, make sure everyone knows about them! Make sure your store (online & physical) has a gift section, and send email mailouts showcasing your favourite gift ideas, you could even go the extra mile and offer gift wrapping or a personalised note for a small fee to make it extra easy for your customers.
Make Your Packaging Sparkle
Finally, make your packaging extra festive to attract attention and encourage customers to share their purchases on social media. Add festive touches to your packaging, such as themed tissue paper, thank-you notes, or holiday-themed labels. This will make your products more shareable and encourage customers to spread the word about your brand.
In conclusion, these Christmas marketing ideas can help your food business stand out during the holiday season. Taking part in some Christmas themed campaigns can help to generate excitement, increase brand awareness, and boost sales during this festive time of year.
Merry Christmas to all, and to all a goodnight!
If you need help running your seasonal campaigns, we’d love to help! At Just Bee Social we can assist with your strategies, from planning and capturing content to running campaigns and engaging with your customers. Get in touch for your free proposal to learn more.