A digital marketing strategy is for businesses who want to thrive, not just survive online. It’s a clear roadmap for what you should do on social media and other digital marketing channels.
Giving you control and confidence in your business growth.
When your goals are clear, it becomes easier to plan your actions. A strategy looks at the bigger picture of what you want your business to achieve and how to make it happen through strategic marketing.
Forget stabbing in the dark, use digital marketing to make your customer’s journey easier. It’s about the right time and right place, speaking to your audience with relevant messages. It’s not about you, it’s about them.
Nobody ever says “less clarity please”, a strategy bridges the gap between your goals and how to get there. When it comes to marketing your business, we like to make sure we’re aligned with your company and goals.
Phase 1, a digital marketing strategy is a combination of research and recommendations.
Our team will take a deep dive into your business, industry & competitors, bringing together opportunities and ideas to market your business online.
By the end you’ll feel like you’ve got a shopping list of opportunities.
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Phase 2, it’s time to bring all of the ideas and opportunities from your presentation into a realistic plan of action, collaborating with you to work out timelines, budgets, and what’s workable now or in the future.
You’ll come away with a clear roadmap that shows your marketing channels, activity and a breakdown of costs.
This can then be implemented by yourselves, or we can take the reins and bring the plan to life for you.
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A digital strategy is bespoke to your business needs and the goals you want to achieve. After an initial discussion, we’ll provide a recommended ongoing strategy plan in line with your budgets and goals.
Let’s talk. We like to keep things easy, our initial discovery call will be a chance for you to tell us about your company, current marketing and what you’re looking for.
After our call, we’ll share an online questionnaire so you can give us more of an overview about where you’re currently at. This will give us enough information to build a proposal for your digital strategy.
What are you looking to achieve through being online? What are your competitors doing well (and not so well)? What content do you have to work with? Industry, competitor and audience research will start to answer these questions to help inform the direction of your digital plan.
Taking your goals and our strategy research into consideration, we’ll recommend which channels would be worthwhile to invest time, effort and budget into. From here we’ll determine your channel tactics, including what kind of content you should post on which platforms and what paid ads would be with investing in.
With the channels in place and tactics decided, we’ll recommend what kind of content will reach, engage and persuade your market and where. Bringing ideas to life we’ll share mockup posts, campaigns and content to give you a visual flavour of how we’ll launch your social and digital marketing channels.
Let’s get the ball rolling, making sure recommended channels are set-up and marketing activity can be tracked. From here, we’ll create, collate and finalise any content for the chosen channels, sharing this with you via our live content calendar each month.
You’ll be kept up to date with regular cross-channel reports and performance reviews, where we’ll highlight any new channel opportunities and highlight key areas for further growth. We’ll be the digital marketing team you wish you’d found years ago.
Schedule your free 30-minute virtual discovery call with us. We’ll get to know your business and recommend how to take it to the next level online
Schedule your free 30-minute virtual discovery call with us. We’ll get to know your business and recommend how to take it to the next level online