As the world’s largest professional networking site, LinkedIn has become an essential platform for businesses to market their products and services. With over 700 million users, including professionals, decision-makers, and influencers, LinkedIn provides a valuable opportunity to establish your brand, attract potential customers, and grow your business.

Which profile should I focus on?

While company profiles will often understandably be seen as the go to for businesses to build brand awareness on LinkedIn, we shouldn’t neglect the our personal profiles which also come with their own benefits. To make the most of the platform, a strategy made up of posting and engaging using both profiles will be your best bet.  This blog will explore the differences between personal and business profiles and how to use them effectively.

Personal Profile: Building Your Personal Brand

Your personal LinkedIn profile is your gateway to the platform, and it’s where you can showcase your professional experience, skills, and achievements. As a business owner or entrepreneur, your personal profile is an essential tool for building your personal brand and establishing yourself as a thought leader in your industry.

Here are some tips for using your personal profile to market your business:

Optimise your profile

Make sure your profile is complete and up-to-date, with a professional profile picture, headline, summary, and work experience. Use keywords relevant to your industry to optimise your profile for search engines and make it easier for people to find you.

Share relevant content

Share updates, articles, and insights related to your business or industry. Use LinkedIn’s publishing platform to write articles that showcase your expertise and provide value to your network.

Engage with your network

If you’re going to do one thing with your personal profile, make this it! Connect with people in your industry and engage with their content by liking, commenting, and sharing. This will help you build relationships with potential customers and establish yourself as an authority in your field.

Promote your business

While you shouldn’t use your personal profile to promote your business excessively, you can mention your company and share updates about its products or services occasionally to keep your connections in the loop.

Company Profile: Building Your Company Brand

Your company profile on LinkedIn is where you can showcase your company’s brand, products, and services. It’s an excellent opportunity to establish your business as a leader in your industry and attract potential customers, employees, and partners.

Here are some tips for using your business profile to market your business:

Complete your profile

Make sure your company profile is complete, with a professional logo, cover image, description, and contact information. Use keywords relevant to your industry to optimise your profile for search engines.

Share updates

Share updates about your company’s products, services, and industry news. This will help you build relationships with potential customers and establish your business as a thought leader in your field.

Engage with your followers

Respond to comments and messages from your followers promptly. This will help you build relationships with potential customers and establish trust with your audience.

Use LinkedIn Ads

LinkedIn Ads can help you target your ideal audience and drive traffic to your website. Use LinkedIn’s ad platform to create targeted ads that showcase your products or services.

Measure your success

Use LinkedIn’s analytics tools to track your company’s page views, engagement, and follower growth. This will help you understand what’s working and what’s not, so you can refine your strategy over time.

In conclusion, both personal and company pages on LinkedIn are essential tools for marketing your business. Use your personal profile to establish your personal brand and build relationships with potential customers, while using your company profile to establish your company’s brand, attract potential customers, and drive traffic to your website. By using both profiles effectively, you can maximise your reach on LinkedIn and achieve your marketing goals.

Are you struggling to make the most of your LinkedIn profile for your business?

Just Bee Social is here to help. Our team of social media experts can provide you with the knowledge and tools you need to optimise your LinkedIn profiles, create engaging content, and build your network. Contact us today to start taking your LinkedIn marketing to the next level!