Showcasing Jaw Dropping Results Through Marketing

Vicky Dubois Wedding Photography

The Brief

Genius Filler, a premium dermal filler brand wanted to pioneer change in the aesthetics industry, making it more inclusive for the transgender community. To do this they wanted to tell Jaxon Feeley’s inspiring transition story and how Genius Ultra gave him the masculine jawline he desired.

A Collaboration for Education

Working alongside Propella Video, who showcased Jax’s full experience & Vicky Dubois Photography, who captured Jax’s final look, we created a full campaign across social media to help position filler as an alternative to surgery through story telling.

This project was all about inspiring the aesthetics industry to upskill in techniques that support the transgender community. Surgery isn’t the only route to people’s true identities, aesthetics has a vital role to play too.

Looking for help with creating content for your next campaign?

Get in touch to see how we can help.

Share this project:
Share on Pinterest
Related projects
All Projects