What is a Social Media Manager?

Social media has become a fundamental part of our daily lives, both personally and professionally. With over 4.2 billion active social media users worldwide, it’s no wonder that businesses are investing more time and resources into social media marketing. One of the key players in this game is the social media manager. So, what exactly does a social media manager do? 

A social media manager is responsible for creating, implementing, and managing a company’s social media strategy. This involves developing a social media content plan, creating engaging content, scheduling posts, monitoring social media channels, and analysing how well campaigns are doing. 

A part of the wider marketing team, a social media manager will be responsible for the following aspects of running social media: 

Developing a social media strategy

A social media manager is responsible for creating a strategy that aligns with the company’s marketing goals. This involves determining which social media platforms to use and developing a content plan. 

Creating content

A social media manager will create engaging and informative content before passing it onto the design team to produce creatives. This may include writing blog posts, producing post wireframes and writing captions. 

Scheduling posts

A social media manager is responsible for scheduling posts across various social media platforms, ensuring that content is published at the best time for engagement with the target market. 

Monitoring social media channels

A social media manager is responsible for monitoring channels for mentions, comments, and messages. In addition, they will also respond to customer inquiries and address any feedback. 

Analysing campaign performance

A social media manager is responsible for analysing the effectiveness of campaigns. This involves tracking metrics such as engagement, click-through rates, and conversion rates, then adjusting the strategy as necessary to improve performance. 

Staying up-to-date with social media trends

Social Media managers will stay up-to-date with the latest social media trends across all platforms to ensure that any content that is put out is relevant and engaging.  

In summary, a social media manager plays an important role in helping businesses to reach and engage with their target audience through social. Whether it’s creating content, scheduling posts, or monitoring social media channels a social media manager is instrumental in driving success in today’s social media-driven world. 

If you’re looking for some support with your social media channels, we’d be happy to help! Get in touch to see how we can help you to achieve your business goals through social.