World Chocolate Day

Growing your chocolate retail business online 

Hey there, chocolate lovers! Did you know that July 7th is World Chocolate Day? That’s right, it’s the day where we celebrate all things chocolatey and indulge in our sweetest cravings. 

If you’re a chocolatier or currently running a chocolate shop, you’ve already got a head start on creating a sweet success story. But, if you want to take your business to the next level, it’s time to embrace the online world. In this blog, we’ll explore how to grow your chocolate business online using digital.

Spread the Word on Social Media  

Social media is a great way to reach new customers and keep your current customers engaged. Instagram, Pinterest & TikTok are perfect platforms to showcase your business by posting photos of your chocolates, share stories about your business, and offering special promotions. Be sure to respond to comments and messages in a timely and friendly manner to keep your followers engaged. 

Offer Online Ordering and Delivery 

Make it easy for your customers to order and receive your chocolates by offering online ordering and delivery options. Partner with a reputable delivery service to ensure your chocolates arrive in perfect condition. You can even offer subscription services so customers can receive a regular supply of your sweet treats. 

Get Creative with Marketing 

Stand out from the competition by getting creative with your marketing. Host a chocolate tasting event or a virtual chocolate-making class. Create a social media challenge where customers share photos of themselves enjoying your chocolates. Partner with influencers or bloggers to promote your brand. 

Engage with Your Customers  

Engaging with your customers is key to building a loyal following. Encourage customers to leave reviews, respond to their feedback, and offer personalised recommendations based on their preferences. Send out newsletters with updates on new products and promotions. 

Growing your chocolate business online is an exciting opportunity to reach new customers and expand your reach. By following the tips mentioned above, you can create a thriving online presence that’s as sweet as can be!  

Need some help?

Just Bee social are a creative agency offering social media, branding, digital marketing and more. If you’re looking for some help in getting your in front of the right crowds online, we can help! Get in touch to book your free 30 minute discovery call.