What is branding and why is it important?

by Lauren Woods • August 11, 2022

What is branding? Put simply, branding is how businesses distinguish themselves from each other, it’s how consumers identify a particular business.   Where Branding Began Over the years, the meaning of “branding” has evolved. Way back in the 19th century, packaged goods were on the rise, competition was heating up and business owners distinguished their products with a […]

Creating a buzz around your brand

by Lauren Woods • August 11, 2022

The size of your business no longer matters when it comes to social media, the smallest of companies can boost their business by investing time into their online presence. Not using social media to market your products or services, or utilising it ineffectively, can result in a negative impact on your business and as a […]